All of the resources and collateral have been collected in this online toolkit. Alongside the regional narrative, there’s a bank of new photography, advocacy tools including Abzolutely facts, a civic pride campaign, and partnerships with local media outlets. There are tools and resources for business and the public too.
The narrative itself covers the key economic, social and place-based assets, programmes and investments that will underpin the city region’s continued global impact and reinvention. It also highlights a great quality of life, education and research strengths, leisure and tourism assets and new dynamic business sectors.